No matter how or where our BMX racing careers began, we all started the same way; blue jeans, t-shirts, junky bikes, flat pedals, and above all—an insatiable hunger to win. I clearly remember the joy I felt when I earned my first big trophy. The nervous feeling in the pit of my stomach as race time approached, and the pure adrenaline that came with leading that race. I loved what winning that trophy told me. I loved what that trophy stood for: that on that day, on that BMX track, I was the best.
At Primal BMX, our goal is to encourage and promote a fierce desire to win in today’s BMX athletes. We want everyone to embrace and enjoy the power of the sport we grew up competing in. We are racers. We aren’t at the BMX track to be friends with our competition. We are there to win. The mere thought of lining up in the gate and not giving 110%, of not fighting for first place, of not putting in the necessary training to emerge victorious—that hurts our souls.
Primal BMX is focused on developing practical training tools to aid the modern BMX warrior in their battle for supremacy. As the sport continues to evolve, physical preparation has become essential to success on all levels. Whether your individual goals are rooted in local racing, or one day becoming the next great Elite; we know with all certainty that our innovative products will prepare you for success. We want the BMX community to once-again embrace the truest elements of the sport we love—the desire to compete, the determination to work hard, and the pure joy of winning a BMX race.